ImOnARoof is a concept, founded by Stockholm and New York based DJs Pure P and LoveStory, and is exactly what it sounds like – amazing daytime rooftop parties with 100% positive energy, vibes and music. After starting off with a number of successful parties in New York during the summer of 2014 Pure P, together with Noshin Davarasl (hostess and DJ), brought the party to Stockholm in 2015. The party instantly became the biggest event of the summer with great success and a fantastic response in both cities. In 2016 the concept grew even stronger with even more attendings and brand activations.